Why
should you be chained to your computer just so that you can respond to your
potential customer's requests in your mailbox it is possible now without
checking your email or answering a phone? While this may seem impossible, it is
becoming more and more popular among the most successful Internet marketing
gurus. This is all due to what is called an autoresponder. An autoresponder is
a fast and efficient way to deal with inquiries and is a fully automatic method
of responding to emails sent by existing or potential customers and is a must
for any Internet business. Time is money and answering emails personally takes
a lot of valuable time for both you and the customer. Not only do autoresponders
allow you to spend the time elsewhere in your business, but it gives the
customer access to the information almost immediately.
Since there are so many different uses for autoresponders, they can be of value
to virtually any type of business. Some choose to use autoresponders to
answer frequently asked questions about a product or service. Others use them
to provide information about pricing or product information. Autoresponders are
also a nice way to welcome new members to a website or group as well as thank
them after a visit.
One might ask what would be the advantage of using autoresponders as opposed to
simply listing the information on the site. One of the main features is the
ability to send an important message via a broadcast to many prospects or
customers at the push of a button rather than having to cut & paste the
same message over and over again. An important feature of autoresponders is
that they send you an email notification each time a response is sent out. This
allows you to track the success of your promotions as well as have the email
addresses of potential customers at your fingertips so that you can easily send
out updated and new information to them.
It is of the utmost importance to choose an effective autoresponder. An
autoresponder should be as personal as possible and send out follow-ups to
potential customers since it has been proven that persistence pays off. It
could take up to seven contacts before a final sale is conducted. Generally
speaking, an advertisement should be short and to the point. However, in this
case, the customer has asked to see this specific information and therefore an
effective autoresponder should allow you to place as much text on the page as
you desire. The autoresponder that you choose should provide automatic updates
to customers free of charge.
The autoresponder is one Internet marketing tool that will not cost you an arm
and a leg. You can get free autoresponders online from several sources. The
automatic responses will be a welcome addition to your marketing strategy and
will help to automatically increase traffic to your site all while you do
nothing. Be sure that the one you choose includes all the extras that will send
your site to the top and your profits through the roof.
